As part of our ongoing growth and innovation strategy, we are proud to announce the launch of our new activity focused on the production, packing, and export of premium-quality blueberries grown in Morocco.
Morocco offers a unique combination of ideal climate conditions and strategic harvest timing, making it a key player in the global berry supply chain. Our production season perfectly bridges the gap between Latin American and European harvests, allowing us to meet global demand at a critical time.
Thanks to several years of experience and early investments in blueberry cultivation in our region, we now benefit from proven local know-how, advanced agronomic practices, and modern infrastructure. Combined with efficient logistics and the fruit’s naturally long shelf life, we are well positioned to serve distant export markets while ensuring consistent freshness and quality.
Following a successful pilot harvest in 2024, we are now scaling up rapidly, driven by the growing global demand for healthy, flavorful, and sustainably produced blueberries.
Our vision is to establish Morocco as a reliable and competitive origin for high-quality blueberries on the international market — delivering taste, freshness, and trust to our global partners and consumers.