Our
Family

The Bouhdoud family business started in the 1950s. While our first citrus tree was planted in the Souss Massa region (south Morocco), our first citrus packinghouse was established in 1966. A few years later, we decided to take up new challenges by expanding our business to new products, such as tomatoes that we have exported since the mid-80s. Today, we are very proud of seventy years of experience in farming built on our family values: integrity, trust, professionalism, competence. Nevertheless, nothing could have been achieved without our dedicated employees. All these criteria put together are the foundation of our business. It helps us build strong partnerships and provide our partners with effective support.

Our
history

Farming operations and implementation of a new strategy to find out new varieties of vegetables

2017

Diversity & development of various types of oranges

2018

Pack Orange - Implementation of citrus pack house

2020

Red Pack - Business diversification group dedicated to segmented tomatoes and other fruits & vegetables

Our
Mission

Our “raison d’être” is to support our customers by providing a significant service of excellence.

We offer a high quality of healthy food products by using innovative, organic and sustainable farming practices. We are constantly looking for extending our market by improving our supply chain through innovative ways of production, storage, packing and distribution channel.

Our concern is also to become essential to our customers by providing the most compelling products.

Our
Values

We afford a sustainable partnership based on our main values:

Trust and mutual value

It is the foundation of our successful partnerships as they are based on transparency, reliability, good communication, openness, and mutual value. With all these aspects, we both save time and focus our energy on achieving better economic outcome and sharing our expertise.

Integrity

Acting with integrity and respect is one of our core values. We have a code of conduct and ethics, with a number of codes and policies to make sure we do business in an honest and proper way.

Professionalism

We have a strong professional reputation as we respect our customers, our staff and co-workers. We are fully committed in achieving high standards in our work and in the way we do it.

Competencies

The dual expertise of top management, at both managerial and technical levels, guarantees that we master industrial skills and decision-making to face international challenges.

Results-driven

We focus on outcome while making sure that processes are fully respected. We are proactive in order to meet deadlines, to achieve our objectives, to find solutions and to deliver.

Our
Vision

Our people are our values and our values make us work with the right people!
We work hand-in-hand with customers to grow and ensure to provide with the best services. Our ambition is to become a global market leader of fresh fruits and vegetables, whilst fostering nature and biodiversity.

We rely on long-term cooperation with our customers to improve and optimize more added-value services.

This achievement is based on a strong corporate governance to support and to ensure the growth of both companies.

WE ARE
SUSTAINABLE

Our commitment to a sustainability

There is a big effect on our planet and its natural resources. To tackle climate change, we should change our habits. It’s time to take action and have a role of change maker.
In this view, our sustainable policy outlines our commitment to environmental protection, social responsibility and economic progress. Our objective is to play a real role in our society and for this, our contribution is relevant in many fields in order to help the next generations in their future engagement.
The pressures on our planet’s limited natural resources and the challenge of climate change require prompt and concerted action from us all. We are committed to sustainable development through environmental protection, social responsibility, and economic progress. We are dedicated to meeting the needs of our society today and to minimizing the impact of our actions on future generations and on the environment.

Water

We take a wide range of measures to reduce our energy and water consumption. As the implantation of a drip irrigation in our farms by relying on desalinated water. We have been awarded by SPRING CERTIFICATION (Sustainable Program for Irrigation and Groundwater)

Carbon Footprint

As a business, we recognised that any activity uses resources. The carbon footprint seeks to account for everything that enables a company to exist and to reveal the carbon dependency of an activity. It is an essential first step in structuring a climate strategy, identifying and prioritising actions. We mainly focus on energy define transition strategy to end up with reduction of carbon footprint.

Biodiversity

Agriculture and biodiversity are strongly interrelated. We preserve agricultural ecosystems and enhance biodiversity across our farms. We relay as much as we can on permaculture technique

Corporate Social Responsibility

Business is about people. Our employees are our most valuable resource. They are working with us and not for us. Our role is to act as a responsible employer. We make sure to hire employees who share a common vision to achieve the goals set in the company. Their safety and health have always been the essence of our actions and this has been reinforced since the outbreak of the COVID-19 pandemic.

Our commitment to our local community

We provide support and employees improve their daily life and we contribute in creating educational and economic opportunities for their relatives.

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